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What we're all about

If you're anything like us, you probably don't get a chance to wear the nice clothes hanging in your closet very often. Many of us spend the majority of our time in the barn, the field, or in the saddle and we wouldn't have it any other way. We believe in the philosophy, "look good, feel good" and you deserve to have attire for your day-to-day activities that fits well, makes you feel confident, and shows off your personality.

We have worked hard to bring to life innovative, flattering designs to suit your lifestyle. A boost of confidence when you need it. Top-notch quality, unmatched flexibility and features like syringe holders and cell-phone pockets that will make your husband jealous.

In addition, we're here to be a cheerleading squad for your lifestyle and accomplishments. Lastly, if you follow us on social media, we also hope to add some humour to your day!

Meet the Owner

Michelle Durnin was born and raised on a cash crop farm in Southwestern Ontario. After graduating with a Bachelor of Science in Agriculture from the University of Guelph, she spent several years working in agronomy and precision agriculture roles. During her time spent as an ag professional, helping with planting and harvest on her family's farm, and bundling up to ride her horse in the winter months, she decided that her wardrobe was lacking. After many years of searching to find proper-fitting work clothes that catered to ag professionals and those in the western industry, DFR was born. Michelle now splits her time between DFR and her independent agronomy business, supports her husband's farming endeavours, and tries to fit in some time to ride her horse. She is passionate about bringing confidence and community to other women in the agriculture and western industries.