Social Media & Content Lead

Full-Time | In-Person | Goderich, Ontario

At Durnin Farm and Ranch Wear (DFR), we believe your best clothes belong in the barn. As our Social Media & Content Lead, you’ll help more women feel confident and well-equipped to tackle their rural lifestyle.

Since 2021, DFR has proudly built a strong community through social media, word of mouth, and in-person events. We’re ready to bring more consistency, strategy, and a unified brand message to this next chapter. We’re looking for the right person to grow our community and brand presence alongside the founder.

What you’ll do:

• Own the DFR social media experience across Instagram, TikTok, and Facebook, from strategy and calendar to execution and community engagement

• Develop and pitch content formats and campaigns that grow brand awareness, deepen community, and drive sales

• Lead product and campaign launches from concept through to execution

• Identify and manage relationships with creators, ambassadors, and brand partners who authentically represent the DFR lifestyle

• Stay current on events and cultural moments in the western and agricultural world and produce timely, relevant content

• Build a community of farm girls, cowgirls, and rural women who need DFR in their barn

• Collaborate directly with the founder to shape and evolve the DFR brand story

About you:

• 4+ years of experience in social media and content creation

• Minimum 2+ years managing social for a recognizable or growing brand

• Proven ability to build community and drive results through storytelling and authentic content

• A deep, lived understanding of the western or agricultural lifestyle: you understand DFR's target customer because you are her

• An exceptional communicator with a talent for clear, compelling messaging - clever, impactful captions are your secret sauce

• Experience managing creator or ambassador relationships

• Experience planning and executing product or collection launch campaigns

• Experience with photography, videography, and editing is a strong asset

• Self-directed with a strong sense of urgency

What you'll be part of:

• A mission to help women feel their best when doing what they love

• A small, passionate, female-led team building an iconic brand from the ground up

• Creative freedom to bring new ideas to the table and take risks

• Travel across North America to connect with like-minded women and represent the DFR community

This is a full-time, in-person position located in Goderich, Ontario. Anticipated salary range: $70,000–$90,000. Experienced brand builders are encouraged to reach out - we're open to conversation. To apply, please send your resume, 2-3 examples of content or campaigns you’re proud of, and a short note explaining why you’d be a great fit for DFR to michelle@dfrwear.com.